During the first week of media coverage of the 2010 Vancouver Olympics, a few interesting things emerged in terms of sport media coverage and sport commentators.
1. It has been noted elsewhere by colleagues at the John Curley Center for Sport Media that commentators (and female athletes themselves!) continually call the adult female athletes “girls”, rather than women. I have yet to hear male athletes referred to as “boys”. They outline why this is problematic in a very clear and concise way, and is worth a read.
2. Despite the fact the first-ever Pride House for LGBT athletes and friends at the Vancouver Winter Olympics (which does not have any official affiliation with International Olympic Committee or the Canadian Olympic organization), sport media commentators continue to make derogatory remarks about certain athletes masculinity and femininity (or more accurately, the lack thereof). This is particularly true when it comes to US men’s figure skater Johnny Weir, the target of many stereotypical jokes. I watch The Today Show on NBC most mornings and it never fails that Matt Lauer, Meridith Vieira and Al Roker will make a joke or imply something about an athlete’s sexual orientation-listen for it!
3. If you’re watching ski jumping, you probably won’t hear a word from sport commentators about female ski jumpers, as the IOC voted last year to not allow them to compete.