Kimmy Fasani has been on quite a ride these past few years. She continues to push boundaries in women’s snowboarding and has helped the sport to progress with her landmark achievements. In 2011, she became the first female snowboarder to land a double backflip in both the backcountry and park. She began 2012 on a high-note, becoming one of only five women ever to score the Transworld Snowboarding cover. A fearless competitor with a contagious energy, Fasani serves as a great source of encouragement for future generations of riders.
Kimmy’s impressive skills on the slopes are met with great style. This year also marked new sponsorship deals for Fasani. She re-joined the Burton Team and signed on with ZEAL Optics, to ensure an on-course wardrobe that is both practical and fashion-forward. Fans will see her in action wearing Burton’s [AK] Collection of gear and eyewear from ZEAL, who tapped Fasani to help re-launch its brand. ZEAL is the only line of sunglasses in the world with every frame built out of a plant-based Z-Resin, providing eco-friendly benefits without sacrificing style. The company’s values align with those of Fasani, who doesn’t slow down during the off-season. In addition to being one of the top riders in the sport, she’s committed to living an active lifestyle year-round.
A Glam Slam caught up with Kimmy and she dished on her new sponsorship gigs, breaking boundaries for female riders, her personal style, and life outside the sport. Check it out:
You recently landed the cover of Transworld Snowboarding magazine, the first woman to appear on the cover in five years and the fifth female to be on the cover ever. Can you talk about what this means to you and the experience of finding out you scored the cover?
When I found out I had the cover of Transworld Snowboarding, I was blown away. There are so many incredibly talented female riders in the snowboard industry and to be one of five women on this cover ever is very humbling and the fact that it’s been five years since the last girl was featured made it that much more special. I am so honored to be representing women on the cover. Overall, this is a great way to start the new 2012-2013 season.
You were the first female snowboarder to land a double backflip in both the backcountry and park. How would you describe that moment? How do you top that, a triple perhaps?
When I landed the double backflip in the back country I was really encouraged to learn the trick in the park. After I landed this trick a few times in the park I was so excited. This experience showed me that we, women, are capable of doing whatever we put our minds too. I won’t be going for a triple anytime soon, but I will be working on getting a stronger foundation of tricks so I can learn other variations of doubles.
After a bit of a hiatus, you’re now back with Burton. Can you talk about your role with the brand?
I am so happy my sponsorship with Burton came full circle. I was brought onto Burton’s program to represent their [AK] Collection, which is their back country line. This move has been amazing and this line fits my lifestyle 100%. The clothes are waterproof, technical, breathable, and have a sophisticated style. I am so happy to be part of a brand that truly defines what snowboarding is and believes that being dry in the mountains is must.
When it comes to your snow gear, how involved are you in the design process? Are there any specific styles, fabrics, etc. that you prefer to compete in?
Burton does an amazing job at asking for and applying rider’s feedback to their design process. We, as athletes, wear samples for months and then provide feedback on how products are working or can be made better. Burton organizes multiple, in depth, meetings yearly for us to sit down with designers. This process guarantees the best product possible for consumers. The [AK] Line, is all made with Gore-Tex, this type of waterproofing ensures that the outerwear will stay dry and durable in any type of weather.
Off-the-course, how would you describe your personal style?
My style is a mix between sporty, natural, and playful. I like being comfortable but also want to look put together. There are some days I want to just wear jeans and a cute T-shirt, and then there are days when I want to be dressed up and girly. Burton has designed a fun new streetwear line that is perfect for this lifestyle. The clothes are fashionable and cute but still let me be comfortable on the road doing the things I love.
Can you talk about your new role with ZEAL Optics?
Being part of the Zeal team is amazing. This company is passionate about living an active lifestyle and believes that your sunglasses and/or goggles shouldn’t slow you down. The crew designing all the products are a tight knit group of individuals who are always on the go and are making products that fit into everyday life. I love being an athlete for a company who believes that style shouldn’t be sacrificed for function. Zeal has created sunglasses and goggles that meet my lifestyle, which is huge.
How important is your eyewear during competition? What are some of your top picks from ZEAL?
Having reliable goggles is mandatory for me when I’m riding. If I can’t see what I’m doing, I probably won’t be landing on my feet. The whole Zeal line is great but my personal favorites are the Voyager and the Slate goggles. These have plenty of peripheral and the lenses are easy to change. We also have the new iON HD Camera goggle, which is one of a kind. I can use this goggle to film the runs I’m doing or film my friends in front of me. Zeal creates the eyewear I need to pursue my passions and I couldn’t be happier to represent them on and off the hill.
In your spare time, you also co-own a cookie bar. How/why did that come about? What are your signature treats?
Mimi’s Cookie Bar has been such a fun venture. Mimi Kurz, the founder and owner, had started an online business selling cookies and shipping them around the US. She moved to Mammoth last summer with the hopes of opening a store front. Her and I were talking and she offered Chris Benchetler (my husband, and pro skier) and I the opportunity to join in the business with her and her fiance. The store front opened last September and is doing wonderful! Mimi works in the bakery daily and she offers such a variety of treats; cookies, frozen yogurt, cupcakes, vegan and gluten free options, and so much more. My signature “Kimmy Fasani” cookie is a vegan peanut butter cookie with dark chocolate chips, bananas and sugar on top. I also love the key lime, chubby dougie, and Cody Pie.
What else do you like to do in the off-season?
In the off season, I try to stay outdoors as much as possible. I love to hike, bike, rock climb, and do yoga. I always put a huge emphasis on staying fit and eating healthy during the summer (and the winter) so that my body stays strong for when I am back on snow.
What’s next for you on the competition front?
I am planning out my season as we speak. I am hoping to spend November and December training at Mammoth Mountain. I don’t know what January looks like yet, but I will hopefully be filming in the back country again from February until May next year.
As an accomplished female rider, what’s the best advice you can give to young girls looking to succeed in the sport?
The best advice I can give to young girls is to follow your dreams, keep a positive attitude, believe in your self, and don’t ever give up. Anything is possible with hard work and determination. Be true to yourself and be true to others. Smile. Set goals, and most of all have fun!
Sponsors: Burton, Zeal, Skullcandy, Clif Bar, Mammoth Mountain, Mimi’s Cookie Bar, B4BC, Elemental Herbs, La Isla.