Paige Hareb : photo Billabong
The TSB Bank Women’s Surf Festival, the third event on the Association of Surfing Professionals’ Women’s World Tour, has received further industry endorsement with Billabong joining the event as a platinum sponsor. The involvement of Billabong follows extensive discussions with Surfing Taranaki, the event organisers, and carries added significance for Taranaki’s most successful surfing export, Paige Hareb.
Paige, who is in her second year competing on surfing’s ‘Dream Tour’, is sponsored by Billabong. “The involvement of Billabong is an endorsement of the event, but it is also a show of support for Paige in front of her home crowd at Taranaki,” said Billabong New Zealand marketing manager Scott Casey. “This is New Zealand’s first ever world tour event and Paige is the country’s fi rst ever surfer to qualify for the elite tour, so we wanted to acknowledge those milestones through some involvement in the event.
“The opening up of a new location on the Women’s World Tour is an exc