Final Four Leadership
One of the unique aspects of sports is the degree of publicity athletes generate in the mass media. Unfortunately, many star athletes have gained notoriety based upon negative attention in the news. I am happy to report that many individuals, sports leagues and organizations are using their names, reputations and status as role models to support Breast Care Awareness Month this October. One could not watch a NFL football game this weekend without noticing the pink cleats, pink gloves and repeated mention of the efforts throughout the league to promote awareness.
I am also happy to report that campaigns to raise awareness are not limited to public sports figures…there are other ways in which sport can be used to bring attention to important causes. In the case of David F. Salter, a “self-admitted chauvinist-in-rehabilitation” from York, Pennsylvania used his work with eight women’s elite basketball coaches to create a unique licensing agreement with the Kay Yow/WBCA Cancer Fund