“Show your colors!” says Bud Light. “Put your hand around a Fan Can.”
The Indiana Daily Student reports that Anheuser Busch has agreed to stop selling the red and white version of their snazzy Fan Cans in the vicinity of Indiana University’s Bloomington campus. The Central Florida Future states that the administration there would like the company’s black and gold cans sold in the Orlando area to go away, as well, thereby ensuring that students from neither of these institutions drink beer during football games ever again.
I made that last clause up. And since the college football season began last week, and the company has not given a specific date when it will snap up the offending containers from stores near these campuses, it’s quite possible that there is some serious color-coordinated pre-, during, AND post-gaming going on, I’m just saying.
(Image courtesy of tailgateapproved.com, via slashfood.com)
Universities across the country, including the University of Colorado, the University of Michigan, Oklahoma State, Texas A&M and Boston College, have formally, legally protested since the company released its (again, snazzy) fan cans in a rainbow of traditional team colors earlier this summer. According to the articles linked above, IU and UCF’s cease and desist letters stated that the special cans encouraged underage drinking and inappropriate use of their school colors.
Friends, walk with me, if you will, back to freshman year of college. It’s difficult, I know. The journey is long and tipsy, so please do not run into a wall. Let’s just say that in 1989 I was a freshman drinking grain punch served from an industrial-sized trash can. I believe I was wearing pajamas on at least one occasion. I’m sure I was drinking from a red plastic cup, or maybe it was blue, I don’t know.
And that I’m telling you this means that I don’t mind admitting it, and I have no idea why, but carry on.
The point is, I wouldn’t have