Heather D. Maxwell, PhD
Consumer Insight Networks, General Mills Inc.
Former Tucker Center Research Assistant
The recent Tucker Center Distinguished Lecture concerning social media is timely. The lecture panelists started the conversation from varying perspectives and addressed a key question-What does social media mean for women’s sport? Since I was able to attend the event and participate as an invited respondent the following morning at the event breakfast, I have some additional thoughts I’d like to contribute to the conversation.
Online media and how it is leveraged to communicate is changing quickly.