Reebok has a new line of shoes, and of course new commercials to promote them. Called Easytone, the shoes condition a woman’s butt and legs, so we are told anyway. No gym. No workouts. Just wear shoes. Snake oil? Perhaps. But that’s not what I’m concerned with today.
What bothers me is the image peddled to women as the ideal. A “toned” look suggests, to me and many others, I’m sure, an athletic physique. Maybe not a bodybuilder’s, but manifestly athletic. What is presented instead, though, is the same soft, smooth, size 2 look we are informed constantly is the feminine ideal. Is this model’s physique really much different from that seen in a thousand other advertisements?-
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In the Fahrenheit commercial we see a woman lucidly strong and athletic, yet strikingly attractive by any reasonable standard. Why can’t there be more like this?