This is a bit of a follow up to the recent post on college recruiting. I received some interested messages via e-mail after that post and there were also some very good points made in the comments section by readers.
One of the big questions that came through after that post was…
“We’ve already contact college coaches, but still don’t have any communication going with them. What else can we do?“
“My daughter goes to recruiting camps and showcases, but there still doesn’t seem to be interest. What else can we do?”
This brings me to 2 critical things you need to remember when it comes to “getting noticed.”
1. I call the attempt to get noticed “marketing.” Why? Because it’s just like marketing or sales. What you are really doing is “marketing” your student-athlete. The thing to remember is, and anyone in sales knows this and will tell you this, you will hear NO way more than you hear yes.
Therefore, in addition to everything else college recruiting is, it’s also a numbers game. Just like any other type of sales and marketing, the more you put in, the more you get out. The more people you reach and get the word to, chances are, the more responses you have.
Many college recruiting services or advisors suggest that you contact 70+ (if not 100 or more) schools. Have you done that? Or have you only contact a handful of schools?
I know many, many businesses who consider a 2% conversion rate to be a pretty solid number (they know that only about 2% of the people they reach will buy their stuff). Let’s say we go a more generous number and use 5%.