driver, Danica Patrick, recently announced that she will be joining the NASCAR
racing circuit. But it’s not only her racing that fans have to look forward to,
as Patrick is also on track to launch her own fragrance this year.
Fragrances, an innovator in the fragrance industry, has signed a licensing
agreement with the sports and beauty icon to develop and market a Danica
Patrick fragrance line to be named “Danica Patrick for Her.” The line will make
its retail debut in the Spring of 2010.
new scent will pre-launch at NASCAR and Indy Racing events beginning in
February. The launch will also be supported by an ad campaign, which you can
expect to see in a variety of prominent fashion and beauty magazines.
to the press release, Jon Klein, VP Sales SA Fragrances, says: “We are honored
to be partnering with Danica Patrick. Her success in the racing world combined
with her striking beauty has made her both a role model and mainstream, global
icon. Danica deserves a beautiful fragrance that is as special as she is and
that is what SA Fragrances has created.”
fragrance is said to reflect “the confidence, glamour and uniqueness of Danica”
and will represent her first foray into the beauty world. SA Fragrances is no
stranger to working with female athletes as they have also marketed the Annika by Annika Sorenstam