Uniform Food Label
I first wrote about the Smart Choices labeling program in November 2008, after it was rolled out at the American Dietetic Association Food and Nutrition Conference. In a nutshell, it is the food industry’s stab at taking all the “front of package” labeling from individual companies (smart spot, sensible solutions, etc…) and giving it some uniformity. The new smart choices program has come under hefty criticism from Marion Nestle, who thinks it is more a marketing effort than a nutrition effort.
I hear what she’s saying – do we really need a big effort to help people choose processed foods?