This was originally posted on BlogHer.com.
A couple of weeks ago The National Football League started fining players for tweeting negative things about training camp. Then they made it clear that players were not allowed to tweet during games. Now the NFL has a new set of guidelines restricting the fans permissions to tweet (or Facebook, or YouTube or MySpace) before, during or after professional football games.
What? The NFL thinks they have control over what I put on Twitter? Since when?
What are they going to do? Fine me $2500? I’d like to see them try to collect that. I don’t have $2500 in my bank account. Roger Goodell is neither my father nor my boss and he doesn’t get to tell me what to do with my twitter account.
Actually, now that I think about it my father can’t tell me what I can post either.
The NFL says fans are encouraged to post updates about teams and
players, but cannot post play-by-play accounts of actual games.
Really how would the NFL even monitor this? Do you have a team of 750 people doing tweet searches for football related search terms or hash tags? I suppose they could ban smart phones from the stadiums (as if that would go over well) but how are they going to stop people who are watching the games live from home? And how would they know the difference? And how would they find me?
And would something like this be a play-by-play or an update about a player or just good old fashioned trash talk?
goonsquadsarah: With :21 left Leftwich throws a 43 yard pass to Michael Clayton to beat the Lions. IN YOUR FACE @queenofspain
See? It could go either way.
Unfortunately for the NFL, they are trying to solve their problem in a
pre-social media business paradigm and it probably won’t work. What
newspapers and now The NFL don’t seem to understand and appreciate is
that in this new social media business environment the rules of
engagement have changed. Businesses