and male athletes alike are heavily involved in the fashion industry outside of
their sport. They are the new faces of fashion and accessory lines because
non-sports brands recognize their popularity and consumer appeal. With
extensive fan bases, athletes are an ideal choice for helping fashion houses to
increase their brand awareness. Not to mention, many sports stars already have
an impeccable sense of style.
Glam Slam recently shared the news that menswear designer, Joseph Abboud,
signed a deal with the NY Giants for designer clothing. This deal was said to
be the largest between a menswear company and a pro football team.