Equinox’s 51 gyms are gearing up for 2011 with a racy new ad campaign. The luxury fitness center has tapped into fashion photographer, Terry Richardson, for their outdoor digital and print ads. Richardson is well known in the fashion world for his risque, provocative, “sex sells” mentality and often controversial behavior.
One of the new Equinox ads features a model scantily clad in a red and black lace bra, surrounded by polaroids of herself. The tagline reads: “Confidence.” Other shots also feature models in various states of undress,