ESPN President George Bodenheimer, speaking at a Penn State Forum today, was asked about coverage of high school sports, an area where ESPN continues to expand. He said he believes ESPN has a social responsibility to help protect the integrity and mission of scholastic sports — and avoid being an “800-pound gorilla.” ‘We’re going to be in it and tread lightly,” he said. But at the same time, he argued that the net must be in the game. Large-scale coverage and interest in high school sports is already here, he added.
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