Image and value provided by our partner, Peet’s
What are the most important things in your life? Working out? Sports? Fashion? Career? School?
In honor of Peet’s Coffee and Tea recently introduced Single Cup coffees, the brand is inviting fans to visit their site doyougiveacup.com each week and vote on a topic. The topics are fun and a little quirky, and ultimately Peet’s Coffee wants to know – do you give a cup? The voting will determine where they host their sampling events each week.
Anyone who drinks Peet’s coffee knows the brand is focused on flavor. So when they started working on their Single Cups, they took their time – five years, to be exact. They worked to perfect each blend, using more coffee than most, designing a specific ratio for each blend, and using a different kind of filter than allows more flavor to pass into the cup. If you are a coffee drinker, you know how important that is. Personally I’m looking forward to sampling Major Dickason’s at home – my favorite blend.
This week Peets wants to know: Do You Give a Cup about Boy Bands? Who doesn’t? There are many other topics to share your opinions on, so be sure to visit doyougiveacup.com and share away in this innovative social sampling experiment!
Right now… what do we give a cup about? Packing in as much fun as possible in the last four weeks of summer vacation.
The Sip Truck is now traveling the country to give out free Single Cups of Peet’s®. Follow them on Twitter to see when and where you can get your cup (e.g. this weekend at Yankee Stadium in New York!) and use the #GiveACup hashtag to voice your opinion.