So I’ve been brainstorming for the past 24 hours about ways women’s professional sports can generate popularity (see yesterday’s posts for details about my call with @WNBA).
One of my ideas (which came out of that brainstorm) is that cell phone companies can work with the WNBA, WPS, the LPGA (and others) to generate major in attention in marketing their products and engaging the athletes directly with their audiences (with the help of Twitter and Facebook mobile apps, of course).
Take a look at this article published last year titled, For teens, the future is mobile. Here’s what they found:
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