Hordes of new gluten-free are falling onto store shelves faster than my IRA. The gluten free market is expected to grow by $1 billion over the next three years – from $1.6 to $2.6 billion by 2012).
Now, this is a welcome change for anyone with celiac’s or a gluten allergy, sensitivity, or intolerance. It certainly gives them more choices and makes it easier to manage their disease. Trust me, any person with celiac’s will testify you don’t want an “episode”.
Two million people have celiac’s – about 1 in 133 – so it is considered common. More people are being diagnosed with the disease.
I don’t question if there is a need for more products. I’m just raising the question with all these new products coming to market catching consumers’ attention, will people just choose to go gluten-free as a “fad diet” way to try to lose weight.
I wrote on this awhile back, but it seems the market is growing and worth resurfacing some thoughtful dialogue.
I’d love to hear thoughts on this…