“Golf needs a new Tiger. Let’s get back on course.”
So says Le Tigre, an apparel brand launched in the late
1970’s as America’s response to its rival French brand, Lacoste. The company
has recently released new ads that initially appeared to capitalize on the
downward spiral of Tiger Woods through their featured slogan. But as we
take a closer look, this campaign is not just a way to take advantage of an
The company is urging consumers to buy their classic polo
and in doing so, 20% of the profits will support a charity called The First
Tee. The mission of The First Tee is “To
impact the lives of young people by providing learning facilities and
educational programs that promote character-development and life-enhancing
values through the game of golf.” Talk about a way to turn
something so bad into something so good.
What do you think? Did Le Tigre go too far with their new
ad campaign or is this a positive spin on the series of events?