It was brought to my attention today that Warrior is a horrifically sexist and misogynistic company. This was very disappointing to learn since I am a consumer of Warrior of equipment. I tried out a bunch of sticks when I switched to a one-piece hockey stick and I am sad to say that the Warrior stick chose me (okay, maybe I chose it a little). Little did I know that I have been scoring goals (and a record number of hat tricks *toot toot*) with a stick clearly manufactured by sexists and misogynists who think that women should shop elsewhere when looking for sports equipment and apparel:
And this appears when you search “women’s” on their website:
And this came up when I searched “women’s apparel”:
And these were found on their Twitter account:
And then I found out that they made these comments about women’s lacrosse the other day:
Warrior’s gender-motivated tweets spark outrage.
Now, I thought: “wouldn’t it be awesome if women (and men) with Warrior equipment could send videos of themselves burning their Warrior to equipment to Warrior!” But let’s be realistic, equipment is expensive. So while burning your current gear may be asking a bit much of the average Joe/Jill we can let Warrior know that there will be no further purchases going through their tills. So this is what I did to my $180 stick:
This is a call to all HOCKEY, LACROSSE, and SOCCER players who have Warrior gear to help make Warrior accountable for their actions. They may not want to make women’s specific gear but there is no need to alienate women from their equipment and apparel. Also, if your gear is good enough, you don’t need to objectify women to sell it. Watching Alexei Kovalev show off his skills with his Warrior stick was what sold me. So Warrior, maybe the next time you can ask Kovalev to put on his skivvies if you really need to show some skin on your social media account.
If you are keen to join in please take a picture of your gear with the logos taped over and tweet it to @offsideplays with #taped. Or load them on the Offside Plays Facebook page (https://www.facebook.com/playsoffside)