Since the beginning of Snowboarding there has been groups, cliques, filming crews, etc. One of the most well known crews has been Mack Dawg Productions, aka MDP. Led by founder and originator Brad Kramer, MDP has been documenting snowboarding and skateboarding progression and it’s ambassadors for twenty years. With the pioneer likes of JP Walker, Devun Walsh, Jaime Lynn, Chris Roach, MDP has been paving the way for what many of the “young guns” are doing in webisodes today. While these legends are still killing it all over the place, things do change, evolve, and progress.
Three years ago, MDP embarked on a new endeavor by creating a subdivision of it’s style with the “PEOPLE” Crew. With the first release, “We’re people too,” the film consisted of some legends, speckled with some snowboarding new comers. A lot of the industry’s “King Pins” gave the people crew a hard time at first, for their tight clothes and so-called emo music, but at the end of the day (or season) they all ride together and share the passion that is the shred.
When MDP released it’s final flick” Double Decade”, it marked it’s 20th year dedicated to the monumental contribution of the sport. The People Crew, being established three years prior, has had several different athletes and rookies with a slight twist on the original MDP style. This, in my opinion, was all a game plan for what it has evolved into now. After “Double Decade” and “Down with People” were released for the 08/09 season, Brad Kramer hung up his MDP lens and went on to film for Burton, leaving his protege to carry on the legacy. Some might think of it as a sell out move, but I think of it as an individual furthering his accomplishments as an originator.
Now MDP showcases many Burton riders year after year. Jeremy Jones, Jussi Oksanen, Heikki Sorsa, etc. Ironically, when Kramer made his power move, Jeremy Jones was one of the last to join the official People Crew. Of course, he didn’t really need to be in both People and MDP movies when they were both putting out films each year, but now he is one of the headliners, with JP, Joe Sexton etc.
I like the People Crew because they have brought a new and an established style to the scene. Even though half of the riders that were in the first and second release are not officially members now, they made a name for themselves. And “TPC” still promises to please. 09/10’s “Nice Try” was the most anticipated movies of the year to me. Riders like Seth Huot and Jon Kooley had sick parts, and some new to the crew riders had impressive parts as well. Australian ripper Robbie Walker had the sickest run by a rookie I have ever seen, throwing huge 10’s and a gigantic seven while holding the camera! Its a must see.
With my love elvoling for this “Crew” I am excited to see Joe Sexton, Simon Chambelen, and Zack Marben bring it for years to come. Also excited to see the new and stylish talent, and creative I must add! I think all the best and different styles of riders will dominate in next year’s production! Between the urban rails and wall rides to the back country powder booters, there is a part for every shred head to admire with the variety of talent People harbor!