What I learned in my first-ever trip to the Penn Relays, and lessons from its astounding success for the broader world of track and field…
It’s a party.
They call it a carnival. Circus might do too.
Both the spectators and the participants take the Penn Relays seriously as a competitive event. They also see it as more than that. It’s three days of tremendous fun. Not only is there stuff going in inside the stadium, but outside the stadium in the “festival” area.
The festival area had all kinds of sponsor tents set up with sales and giveaways and promotions. The sales tent set up by Nike included free haircuts and braiding, and the kids lined up and waited an hour or more