Season two of the NFL women’s apparel campaign has kicked-off and the league has recruited a new group of NFL wives and daughters to model the latest offerings. For the second consecutive year, the campaign aims to showcase ladies’ fan gear in a different light. A variety of ensembles for football loving females are featured in the campaign, highlighting fashion-forward ways to wear team attire on gameday and beyond.
The league has finally come to recognize the importance of the female fan and their desire for apparel that balances both feminine and sporty characteristics. The “pink it and shrink it” mentality has been replaced with items that merge team colors and logos with flattering fits and runway trends. New to the NFL Women’s Apparel collection this year are NFL Team Apparel team-branded denim skirts, rain and winter boots from Cuce’ Shoes, high-end bags from Moda and jewelry such as stackable rings, bangle bracelets and chandelier earrings. You can check out the complete line at NFLShop.com.
The digital home for the campaign is NFL.com/women.