Call it a coincidence or call it savvy marketing, but either way call it $$ signs for the American Girl company as their Girl of the Year for 2012 vaults into the limelight just in time for the London 2012 Olympic Games! That’s right, McKenna Brooks, the star of the year for American Girl is a GYMNAST. Her collection which will include (at a minimum) the doll, outfits, accessories, two books and a movie are sure to be a huge hit with little girls across the nation.
Now, I happened to be a bit biased and know that some people will scoff at the idea of spending $100 for a doll, but her stories will be meaningful for the 8-12 year old set and I am sure the messages will be positive. The book summaries go like this:
- McKenna – Girl of the Year 2012 Book 1 (American Girl Today) by Mary Casanova – Seattle fourth-grader McKenna Brooks, who lives for gymnastics, struggles with school work until Josie, a tutor confined to a wheelchair, helps her with reading comprehension and much more. (Library of Congress summary)
- McKenna, Ready to Fly – Girl of the Year 2012 Book 2 (American Girl Today)by Mary Casanova – When Seattle fourth-grader McKenna Brooks’ cast comes off she dives back into gymnastics training in hopes of making the competitive team, but after volunteering at a therapeutic horseback riding center, she considers broadening her interests. (Library of Congress summary)
There is a movie in the works as well, starring Jade Pettyjohn as McKenna. I am not sure if the movie is being released with the doll on January 1, 2012 or will come later in the year to renew interest in the line as the Olympics approach.
For more information about the American Girl of the Year 2012, McKenna Brooks, visit my other site, www.dolldiaries.com. The official release date of the books is December 27, 2011 and the debut of the doll should be January 1, 2012. It will be interesting to see the various press coverage of her debut and in the week’s after her release.