There are over 30 million adult runners in the United States, most of those women. Track and field is the highest participatory sport for women in college, high school and junior high. Yet even with this high level of participation year after year, world-class track and field athletes, particularly women, do not receive highly visible recognition for their achievements, with some exception during Olympic years.
That’s why Olympian Mechelle Lewis Freeman started TrackGirlz, a site which aims to provide a shared brand that fills in the gap for the lack of media exposure and the needed support of women and girls of track and field. Freeman announced this week the debut of their exciting new fashionable active wear brand, designed both for exercising and for general use.
TrackGirlz website www.trackgirlz.com will offer apparel and accessories, camps and workshops, educational training videos and storytelling. A percent of all profits generated from TrackGirlz apparel and accessories will be given directly to local and national non-profit organizations that specifically earmark funds towards resources for track and field women and girls’ athletic and personal development.
“As the 2016 Summer Olympic Games approach, we want to capitalize on the increased interest in the sport to show how track girls are more than every four year conversations. We want these female athletes of all levels to become more valuable and recognized as inspirational role models for their example of successful, talented and unique leaders,” said Freeman.