I’ve had over a day to sit on this story because of other obligations. This has meant that the highly acerbic tone laced with expletives that I was going to use yesterday has been slightly tempered by time.
I’m still a little irked by ESPNW though. I really haven’t seen anything to like about this endeavor yet. Shouldn’t we be shooting for more than just mere visibility?
Anyway, what got me all hot and bothered (and not in a good way) yesterday was this article about the different paths Hope Solo and Abby Wambach have taken post World Cup.
In case you haven’t heard, Hope Solo is on Dancing with the Stars this season. She was also on (one of) the cover of ESPN Magazine’s The Body Issue a few weeks ago. She is racking up endorsements (worth millions of dollars)–and turning down offers for photo shoots in men’s magazines. In other words, she’s making the most of this (likely) brief spike in the popularity of women’s soccer. (Let’s note, for the record, that Solo pursued her spot on DWTS. Her agent “mined his contacts at ABC” to get her on the show.)
Her success in doing so is not surprising according to a UMaryland consumer psychologist. Dr. Stephen McDaniel:
“Think how unique Hope Solo is. She’s very telegenic, she’s attractive, she’s successful; she’s the kind of person that can translate into a personality.”
And what’s up with Wambach?
Well here is an assessment of the differences between the two from the president of a company that pairs celebrity endorsers with companies:
“Every time you see Hope Solo, she’s pumping her fist and clapping her hands and she’s got a really great demeanor and a great smile and everything about it is positive. That’s not to say the same thing about Abby. I can’t really say where Abby is. Abby is not unattractive, but I don’t know what she wants to do.”