If you’re a hockey fan, this is one of the coolest sports promotions I’ve every seen. The way it works is simple. Install a Budweiser Red Light wherever you’d like and connect to your wifi network via an easy iPhone or Android app. Then pick your favorite hockey team, and bang – it’s ready to go. When your city scores, no matter where they’re playing, the light will go off in all of its goal-indicating glory.
This wild idea is courtesy of, where else? Canada – where hockey fans are the wildest.