If you are reading this article either you are not in your right mind and are still thinking about running a golf outing after reading Part One of this series OR you have no choice in the matter… as in “if you want to keep your job, you’ll organize this event” position.
Next steps: (some of these are a “given” and are not intended to insult your intelligence, however, when you’re up to your arse in alligators, it’s difficult to remember that your original objective was to drain the swamp!)
1. Choose a date – remember, your customers/clients want to get at least an afternoon out of the office! Monday afternoons and Fridays anytime are a great idea! Golf courses tend to be in the best condition in May, June, September and October, which is also prime time weather here in the Midwest.
Remember that in this area, you can’t be too sure about the weather much past the middle of October. Most courses should have discount rates in October, if cost is a major concern. They will also be selling mittens, toboggan hats and hot chocolate! One caution, many courses will aerify greens sometime in September. You want to schedule before this or no sooner than two weeks after aerification. This ensures that the greens will be in good shape, a must for any credible golf event.
2. Select your venue (otherwise know as golf course/ golf club): Here’s where your course directory comes in handy. You may also rely on your own experience as a golfer, or ask around the office. Be sure you know the reaction to last year’s location.
Perhaps you weren’t completely satisfied with the course and would like to look at alternative golf clubs, or you rotate your event each year. A word to the wise, before booking any course, be sure you know if they cater to corporate outings and business clientele, and if it is a “female Friendly” facility.