From entertainment to business to fashion, the ING New York City Marathon is about much more than a 26.2 mile run. More than 2 million spectators will watch as 42,000+ runners hit the pavement in the latest running fashions. Thousands of sneakers will be on display, providing a platform for footwear companies to showcase their latest offerings. Among the special edition kicks created for the race are these styles from ASICS, Nike, adidas and Sketchers:
In conjunction with the race, ASICS, an official sponsor of the ING New York City Marathon, will debut the first part of its 2012 ad campaign. Featuring the brand’s new mantra “Stop at Never,” the campaign will “evoke the passionate pursuit of athletic achievement that lives at the core of the ASICS brand, its products and its athletes.” ASICS’ athlete and Olympic Marathoner, Ryan Hall, will be the face of “Stop at Never” through videos of his training for the 2012 Olympics.
In addition to the new campaign debut, ASICS has also launched the Gel-Kayano 18 2011 New York City Marathon Edition. A black/blue/yellow colorway is offered for guys while a gray/pink/white colorway was created for women. The limited edition sneakers also include a map of the race route on the shoe’s insole, making them a unique collector’s item.