If you’re a Facebook user, you’ve probably seen the bra colors of some of your female “friends” posted by now. Doing so is the latest viral marketing campaign – this one allegedly aimed to raise breast cancer awareness.
This “awareness” campaign, however, is not connected to any legitimate breast cancer research or cancer-related organization, but rather, it’s the latest in a random chain email from an unknown source who started it all by posting:
“Some fun is going on….just write the color of your bra in your status..just the color, nothing else, and send this on to ONLY girls no men… it will be neat to see if this will spread the wings of cancer awareness. It will be fun to see how long it takes before the men will wonder why all the girls have a color in their status…thanks ladies!”
I have seen many women suffer through this devastating disease, and sadly, a dear friend died from it less than a year ago. So, after seeing Facebook posts stating “Pink”, “Nude” or even “None” with “LOL”, smiley icons and even sexual comments