First Tweetmyride Global Campaign To Raise $1 Million For Charity Via Twitter
VANCOUVER, July 30 /PRNewswire/ — tweetmyride is a Twitter-driven
global charity campaign, created to raise money for 10 charities around
the world in the lead up to Vancouver-based Australian, Gavin Romanis,
participating in the international mountain bike race, La Ruta de los
Conquistadores in Costa Rica from November 11-14, 2009
(www.adventurerace.com) – known as one of the toughest on the planet.
Inspired by Ashton Kutcher and CNN’s challenge to gain 1 million
followers on Twitter, and fuelled by the vibrant biking community of
Vancouver, Canada, the basis behind the tweetmyride global campaign is
to encourage global giving to a variety of causes.
Co-founders Leoni Milano and Gavin Romanis integrated these ideas to
create a campaign with global reach, utilizing Twitter to help achieve
their goal to raise $1 million over the 4-month period that runs from
July 30 – November 30, 2009.
“When I realised how gruelling La Ruta de los Conquistadores was
going to be, I knew that I would need more than my own determination to
get me through it – so the idea of doing it to help charities across
the world seemed like the ideal inspiration” says Gavin Romanis, who
has no prior experience in mountain bike racing, but was seduced by the
challenge’s combination of travel and outdoor adventure.
Milano and Romanis wanted to create something that would have a
global impact – hence the campaign’s tagline: “Twitter has no
boundaries – neither should we”. Tweetmyride will demonstrate the power
of social networking and show that contributions – no matter how small
– all help to build something incredibly worthwhile.
The participating charities (including twitter names) being supported in the campaign are:
1. charity: water, USA – www.twitter.com/charitywater
2. First United Church, Canada – www.twitter.com/fucm
3. Fred Hollows Foundation, Australia – www.twitter.com/FredHollows
4. M decins Sans Fronti res / Doctors Without Borders, Canada –
5. National Breast Cancer Foundation, Australia –
6. Oxfam Canada, Canada – www.twitter.com/oxfamcanada
7. Starlight Children’s Foundation, Australia –
8. Team Fox for The Michael J. Fox Foundation, USA –
9. The CREAR Association, Costa Rica – www.twitter.com/CostaRicaCREAR
10. World Vision, UK – www.twitter.com/WVUKnews
“There are literally thousands of charities out there doing
incredible work, and we’re thrilled to have these carefully chosen
charities on board. For some, this will be their first foray into
experimenting with social networking and they have all embraced this
unique style of fundraising and awareness with keen enthusiasm,” says
co-founder Le oni Milano.
Twitter allows each of the charities the opportunity to connect and
communicate on a more tangible level with their followers, donors and
supporters, which in turn helps develop relationships for a deeper
impact. It gives the charities a voice that helps people connect on a
personal level, rather than just being a donor.
The campaign’s vision is to also encourage others to hold their own
‘tweetmyride’ biking events around the world and have family and
friends donate (towards their rides) to the participating charities,
which they can then tweet about.
Donors get to go online to the tweetmyride website and choose which
charity they wish to support from those participating in the campaign.
All donations will go directly to each charity. www.tweetmyride.com /
Source: Tweetmyride Charity Foundation