Did anyone really believe that Reebok’s special Easytone sneakers were going to firm legs, thighs, and butts? Well if you did–congratulations, you may be getting some money.
Reebok has settled a class action lawsuit for $25 million. A Federal Trade Commission investigation found that claims of what the sneakers could do were slightly exaggerated–as in they couldn’t be proven.
I knew though sneakers were trouble from the start. I mean, did anyone else note the irony? In order to get a hot ass, you have to wear ugly shoes. That seems wrong. Also, the commercials were particularly egregious in terms of the sexualization of the female body.
But it’s kind of too late now.