While doing some research for an upcoming writing assignment I found one of my all time favorite youth sports videos at Mark Hyman’s Youth Sports Parenting site. I. LOVE. THIS. VIDEO! Yes, its been around a while, but this PSA ad put out a few years ago spotlights the importance of Dad’s involvement in the development of their childrens’ self esteem. Enjoy.
From the Ad Council:
More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.” Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse.
In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being. The campaign provides fathers with the information they need to become better dads.
Now if this doesn’t give you something to cheer about today, I don’t know what will.