Feb. 10, 2009 – The Women’s Basketball Coaches Association’s (WBCA) “Think Pink” initiative is a global, unified effort for coaches to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond.
The WBCA began “Think Pink” in 2007 as an initiative to raise breast cancer awareness in women’s basketball, on campuses and in communities. In 2007, more than 120 schools unified for this effort and helped make the inaugural year of the WBCA’s “Think Pink” a success. In 2008, over 1,200 teams and organizations participated, reaching over 830,000 fans and raising over $930,000 for breast cancer awareness and research.
WBCA’s “Think Pink” 2009
The WBCA’s “Think Pink” week for 2009 will be held February 13 – 22. The NCAA has also joined the WBCA’s “Think Pink” initiative by implementing the “Calling for a Cure” campaign where all NCAA women’s basketball officials will be blew a pink whistle February 8-17 2008.
If you’re playing in, or attending, a game this week, be sure to join the effort.