Rapper Ludacris is teaming up with tennis star Serena Williams for an online contest aimed at finding a theme song for the superstar tennis champion.
The “Serena’s Song” contest is a nationwide songwriting competition inviting independent musicians, songwriters, producers, rappers and singers to submit original music inspired by and about Serena Williams. Serena will select her personal favorite songs as Finalists, and the winner will be chosen by the online fan communities at WeMix.com and serenawilliams.com.
The musician with the winning song will be taken into the studio to professionally record what will become Serena’s official theme music. The winner will then go to the premiere of the song at the Bank of the West Classic, in Stanford, CA., in late July. The new theme song will be used at tennis matches, public appearances and a variety of other outlets by Serena.
The sports star can’t wait to hear the new tune that will help her dominate the court. “Sports and music have such a powerful connection,” says Williams. “I always see athletes including myself listening to music, while they’re getting ready for or decompressing after a match, or a race, or a game, whichever the sport.”
WeMix was founded in 2008 by Grammy Award-winning artist Chris “Ludacris” Bridges and veteran media executive Matthew Apfel. Its corporate mission is to re-invent how popular music is sourced, filtered, produced, and marketed. The “Serena’s Song” contest is the latest example of how WeMix.com helps new artists break through, fast track their careers, and share in the profits.
Beginning March 3, 2009, artists interested in submitting an original Serena Williams theme song to the “Serena’s Song” contest can visit WeMix.com. Finalists will be chosen in early May. Complete contest rules and details can be found on www.wemix.com.
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