|Helen Russell, Melissa Brand prepare for the Tour de France, charity|
“Another big motivation for me was learning there were no female riders on board. I felt I had to step up to the mark. I am, and always have been, a big advocate of women’s rights in sport and I didn’t want the ride to go ahead without a female presence, ” Russell said.
We know from the London Olympics and the women’s football world cup that when the talent is there, the crowds will come. Let’s see what this does for women’s cycling.