A Sol’s Allison Faulk (3) celebrates with Shannon Boxx (7) and Brittany Bock (11) over Washington Freedom’s Cat Whitehill (4) and Alex Singer (21) after scoring a goal against the Washington Freedom’s Briana Scurry at the WPS season opening game at the Home Depot Center, Sunday, March 29, 2009.
By Lindsay Rico
It’s been a year since the launch of Women’s Professional Soccer. Despite the loss of one of the league’s more prominent teams, the Los Angeles Sol, WPS has shaken the dirt from its cleats and is gearing up for a strong second season. Robert Penner, Director of Communications, shared with FairGameNews league views on the differences between WUSA (Women’s United Soccer Association, which folded in 2003) and WPS, how business looks (so far), and how women’s pro soccer is evolving (the ponytail pull not withstanding).
1. Last year, the new league launched in a serious recession. The Sol folded. Will WPS be around for a while?
On the business side, we’ve seen increases in important metrics already this season including an increase in season ticket sales of around 20% among returning teams, local sponsorship gains of about 150% – and another national founding partner for the league with Citi as a national jersey sponsor.