Imagine yourself as Linsey Vonn yesterday - a native of Saint Paul, Minnesota, who has been working her whole life, since she was two years old, to bring home an Olympic gold in women's downhill skiing. She finally does it, gives hugs to her family in the stands, and picks up a cell phone to call … [Read more...]
NCAA and social media: Friends?
NCAA is jumping on the social media bandwagon. Photo credit: biojobblog.com I'd like to extend a huge "welcome!" to NCAA collegiate athletic departments - it seems that this year, you may have finally realized the power of technology in bringing fans into your stadiums. Well, at least some of you … [Read more...]
Womens professional soccer engages over 200,000 Twitter followers
Photo credit: Womensprosoccer.com / Twitter.com While most of us in digital marketing know that corporate use of social media is not, by any means, a popularity contest and the number of "followers" you have is by no means a measure of success, the Women's Professional Soccer league (WPS) achieved a … [Read more...]
NBC names Lindsey Vonn athlete of the decade
Lindsey Vonn, Olympic Skiier. Photo credit: Wikipedia.org That's right, this week, along with a new year, we're celebrating a new decade. It's 2010, and 10 years have officially gone by since the start of this new millennium. Today, according to the Ski Channel, NBC gave the honor of "athlete of the … [Read more...]
Best of ’09: Forming a community, WomenTalkSports.com
This post is the start of a series this week in the WomenTalkSports.com network titled "Best of '09." Throughout this week, our community will be posting about their favorite moments in women's sports in 2009. There's no doubt, 2009 was an exciting year in the women's sports world, and I'm excited … [Read more...]
There’s a girl being born in America
Nike campaign. Photo credit: Adweek.com There's a girl being born in America And somebody will tell her she is beautiful And somebody will tell her she is strong Somebody will tell her she is precious And somebody will tell her she is tough. There's a girl being born in America And someone will … [Read more...]
WNBA uses crowdsourcing to pick new name for Tulsa
I was impressed when I visited the WNBA Facebook Fan page today. They're using crowdsourcing techniques to have the audience pick the next name for the new team in Tulsa, Arizona. This is what I saw: WNBA uses crowdsourcing to pick next team name for Tulsa, via facebook.com/wnba … [Read more...]
The Girl Effect
One of the best viral videos I've seen coming from a sports brand is associated with a powerful advocacy campaign created by the Nike Foundation called the Girl Effect. Although the campaign's mission is not overtly obvious, the interactive video (seen below) is very engaging, and, in my opinion, … [Read more...]
What can Twitter’s geotagging do for sports?
Shaq Tweets at fan using Twitter's new Geotagging. Photo credit: http://myloc.me/show.php?id=1kwf0 This week, Twitter launched their Geolocation API, giving users the option to have their messages contain their exact locations. Now, I have to admit, I my first impression was that this feature is a … [Read more...]
The basics: Online advertising (in sports)
Photo credit: dotperformance.com This blog post is part of my ongoing weekly series discussing the role of social media and female athletics. It's also a class requirement for a course I'm taking at John's Hopkins University. This week, we read Best Practices for Political Advertising Online by the … [Read more...]