Heraea Marketing, LLC announced today that professional rugby athlete Phaidra Knight has signed with Heraea Marketing as her sport marketing agency. "We are so thrilled to have Phaidra choose our 'niche' organization to represent her," said Gig Rock, Owner/Founder of Heraea … [Read more...]
Sponsorships ~ Endorsements ~ Investment = HUGE Differences
SPONSORSHIPS / ENDORSEMENTS/ INVESTING what is the difference and how Heraea Marketing is making a difference. Sponsorships ~ This has been an all time favorite for the past several decades. A company drops a lot of money on an athlete and in return many fans will see their product and … [Read more...]
First Afghan Women’s Cycling Team Sets Sights on Rio
By Cristina GoyanesThere’s nothing like hopping on your bike for a sweat-drenching trek through the woods, cruise in the park, or ride around town—but would you risk your life for your two-wheeler? For women in Afghanistan, riding a bike is one step above committing a crime, but … [Read more...]
Cycling: Onto road season - First up is Tour of Cyprus
It has been a busy February and there are now six races left on my calendar. To read about my adventures in the events, click HERE. It will take you to my published article on CYCLOCROSS Magazine. The article is aptly called, "Bring on the cookies and jenever." After my last race on February … [Read more...]
Super Woman is Real! Meet the Women Redefining What Little Girls Want to Be When They Grow Up (plus a give-away!)
Note: Read to bottom of this post to learn how to enter for the give-away. Believe I Am is giving a Training Journal and Betty Designs is giving a wrist band, beenie and water bottle kit! As an NCAA All-American coxswain for the Princeton Women’s Rowing Team, Elisette Carlson, Founder of … [Read more...]
AGA Calling Girls of Skate, Wake and BMX To Michigan
AGA Nation’s 5th annual Skateboard/BMX Championships will take place June 22nd! Part of the State Games of Michigan’s annual festival, this event will host both learn to ride workshops and contests for female riders. Skateboarding and BMX on Saturday, all the ladies of longboard are … [Read more...]
I was interviewed by SlowTwitch
foto by Tom PrenenIf you ever wondered what i am really like, here is a link to the article by slowtwitch.com that will enlighten you :-) . Be ready to laugh, maybe cry a very little, but mainly experience what i went through to make a life for myself in Belgium as a cyclocross racer. Hope you find … [Read more...]
Racing, Photo Shoots, and Interviews
Rucphen by Dirk BruylantMy last two races were definitely an ice-skating experience! It is rare we race on ice in a cyclocross race but last weekend we had two ice-riddled events in a row. … [Read more...]
A Letter to Lance Armstrong: A Fellow Pro Athlete’s Plea
Dear Lance Armstrong, I’ve been in quite a state this week, ever since you announced you were going on Oprah and word got out about your impending confession. I’ve been pacing around the house, my insides at a continuous low boil, and pretty soon I’m going to lose all my friends … [Read more...]
Snow in Belgium - finally!
It has been a very trying month with my collection of injuries on top of one another, especially when they timed themselves to hit just before the Christmas season of racing here in Belgium. … [Read more...]