When I was a little girl, I had male role models. It was 1991, I distinctly remember watching, for the first time, women on the TV who were playing soccer during?? Women???s World Cup in China. By 1994, I remember going to a Santa Clara University women???s soccer game and Brandi Chastain was there. … [Read more...]
Mia Hamm Becomes First Female Owner Of MLS Franchise
Soccer’s American television and media evolution
Tweet (This is the second in a series of posts this week about the World Cup, which kicks off June 12 in Brazil. Monday+ACY-rsquo+ADs-s post was about FIFA dealing with match-fixing and corruption allegations.) Twenty years ago this summer, the lead announcers for ESPN+ACY-rsquo+ADs-s coverage of the World Cup in … [Read more...]
Three things I learned from MLS media training
Throughout the month of February, I traversed the country with my co-workers and peers +ACYAIw-8211+ADs Gabe Gabor, Sean Dennison, Brian Dunseth and Dan Courtemanche +ACYAIw-8211+ADs to deliver media training on behalf of Major League Soccer to our players at 14 clubs (the remaining clubs used outside firms for their … [Read more...]
Juggling a Soccer Ball #ThroughGlass
MLS All-Star weekend in Kansas City was full of Glass explorations. One fun little moment I found digging through my archives was this: Juggling a soccer ball with our king of video content at MLS, Jason Saghini. Follow @jasonsaghini Stay tuned, more #throughglass adventures to follow! … [Read more...]
Topical Gear Gives Female Athletes a Competitive Advantage on the Field in Preventing ACL Injuries
According to the Texas Sports Medicine Group between 250,000 and 300,000 ACL injuries occur annually and billions of dollars are spent in rehabilitation costs with females representing a majority of these numbers. Female athletes are at a competitive disadvantage on the soccer field because our … [Read more...]
Thoughts on Major League Soccer’s YouTube Live Stream with Google+ Hangout
It+ACYAIw-8217+ADs-s no secret: I love Google Hangouts. They+ACYAIw-8217+ADs-re effective, innovative, engaging and fun. I actually feel the way about this technology today, as I did about Twitter back in the early days of WPS (2008) when we needed a way to share our player allocation and subsequent draft. The … [Read more...]
Three Rules to Follow for Social Media Success
It+ACYAIw-8217+ADs-s safe to say that the MLS off-season has included a lot of presentations. Not that I mind, in fact anybody that+ACYAIw-8217+ADs-s ever worked with me will tell you that I love a good Power Point. But in all this prepping and presenting to our ticket sales professionals, digital leads, internal … [Read more...]
Five Trends In Social Media
MLS hosted a Business Summit in Columbus earlier in September, which offered a great opportunity for club and league employees to discuss ideas and align goals. Not surprisingly, social media was a hot topic of conversation, and I presented a session on trends we+ACYAIw-8217+ADs-re seeing in the space. … [Read more...]
Sauerbrunn Leads DCU Women to Conference Championship
+ACY-nbsp+ADs Becky Sauerbrunn plays for the Black-And-Red in her last match before the Olympics On one of the hottest evenings in DC history, a season-record 703 fans showed up at the Maryland Soccerplex Stadium to watch the DC United Women play the Dayton Dutch Lions, the last match Becky Sauerbrunn … [Read more...]