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MEDIA/MARKETING Articles and Blog Posts

Video: WNBA Tip-Off Commercial Unveiled During 2012 NBA Playoffs
by Swish Appeal
posted May 7, 2012 at 12:31am

WNBA Season Tip-Off Spot Featuring Phoenix Mercury Guard/Forward Diana Taurasi With the WNBA tipping off on May 18, the WNBA's latest promo was played during the broadcast of the NBA Playoffs today. The 30-second ad features the Phoenix Mercury's Dian...more

WNBA: Stop complaining and do your part
by They're Playing Basketball
posted May 6, 2012 at 11:16pm

Last month, NBA Commissioner David Stern and WNBA President Laurel Richie made these comments in a piece, ironically called "Shining a Light on the WNBA":One of the things Stern, and the other representatives of the league, spoke most passionately about w...more

The Heteronormativity of the Nike's Women's Marathon
by The Rabbit Hole
posted April 27, 2012 at 7:10pm

I was driving to work one morning when I heard on the radio an ad for the Nike Women's Marathon.  Not unusual since Nike and running go hand-in-hand.  What caught my attention about this particular ad was when the female voiceover said something...more

Fifth Summit on Communication and Sport: Recap and Research Review
by Sports, Media & Society
posted April 4, 2012 at 8:21pm

The latest rumor, the latest fumbled play, the latest major trade; when it happens in sports, it’s likely to happen via social media. As fans become professional bloggers and Twitter becomes a source for receiving to-the-minute news, sports organiza...more

Creating Shoes, Socially
by carabyrd
posted March 30, 2012 at 9:34am

I was fourteen and gotten done with my first real season of cross country and was looking anxiously forward to track season.  All I wanted was a pair of Nike Frees and not just any pair but ones where I got to choose the colors via NIKEiD. I stil...more

Standards of journalism and the Title IX blame game
by Title IX Blog
posted February 28, 2012 at 2:25pm

Ebuz and I often discuss the need for greater awareness of the intricacies of Title IX--or even just the basic facts--that are free from common misconceptions. We wish, for example, that Title IX training for athletic department administrators happened be...more

Female fandom: Another lesson in heterosexism
by After Atalanta
posted February 24, 2012 at 9:06pm

I, as the perceived target audience (women), received a brief questionnaire about my thoughts on sports memorabilia from a representative of a company that sells such memorabilia. OK. Fine. I understand a company's need to better understand its target dem...more

The SI swimsuit challenge: What’s a mom to do?
by Fair Game News
posted February 21, 2012 at 12:31pm

     By Katie Culver There is not a lot of media coverage of female athletes, but when there is I like my daughter, who is five years old, to see it. I try to records as many women’s sporting events as I can for her to watch. Rece...more

On Site at the IOC Conference in LA for Women in Sport #womenandsport
by Pretty Tough
posted February 17, 2012 at 1:42am

Heading out the door shortly to attend  the opening of the fifth World Conference on Women and Sport which kicks off today in Los Angeles. Olympic Boulevard is the destination address for delegates and although I’ve lived in LA for a long time,...more

Natalie Coughlin and Natalie Gulbis join Alex Morgan in Body Paint
by Pretty Tough
posted February 15, 2012 at 6:18pm

@AlexMorgan13, @NatalieCoughlin, & @Natalie_Gulbis are featured in the @SI_Swimsuit issue repping #USWNT @LPGA @USA_swimming When it was announced earlier this week that soccer star Alex Morgan would appear in the 2012 Sports Illustrated Swimsuit ...more

Gina Carano Set for Sophomore Film
by Wombat Sports
posted February 15, 2012 at 2:10am

It looks like we won’t be seeing Gina Carano in the cage anytime soon. Carano has been cast in the upcoming film “In the Blood” according to the Hollywood Reporter. The action thriller will be directed by John Stockwell, who has also di...more

Soccer Star Alex Morgan Featured in Sports Illustrated Swimsuit Edition
by Pretty Tough
posted February 10, 2012 at 5:27pm

If you’ re any sort of women’s soccer fan, you know Alex Morgan. The 22-year-old wunderkind, known as the “super sub” during the Women’s World Cup last summer and in the recent Olympic qualifying matches, got a start in the ...more

Female Sports Fans - On the outside looking in
by The Rabbit Hole
posted February 6, 2012 at 12:11am

Photo from ESPNW Although less an anomaly today than ever before, the female sports fan continues to remain a creature that is received with much criticism and apprehension.  The fact that I have to specify "female" sports fan indicates that this is...more

Women's Sports: The Changing Face of Beauty
by mhueter
posted January 31, 2012 at 10:34pm

  Growing up I can't remember feeling strongly about beauty. It was just never my thing. When I was really little, I remember crying hysterically when my mom made me wear a dress. I wasn’t the most popular girl in the class, and I certain...more

Lifetime Lines Up Figure Skating Reality Series
by Pretty Tough
posted January 28, 2012 at 2:51am

Lifetime’s successful Dance Moms franchise is not only getting a spinoff with “Dance Moms: Miami,” but, according to THR ,  its also getting a sister show: “Ice Moms.“  With L.A.-based  Collins Avenue, the prod...more

Pantene Pro-V Teams Up With Olympic Swimmer Natalie Coughlin
by A Glam Slam
posted January 28, 2012 at 2:33am

Michael Phelps joined the P&G family in November when he became the global face of the Head & Shoulders brand. Fellow U.S. Olympic swimmer, Natalie Coughlin, will also go for gold in London with healthy hair in mind. At a press conference in NYC y...more

To tweet or not to tweet?
by They're Playing Basketball
posted January 27, 2012 at 1:15am

North Carolina Coach Sylvia Hatchell banned twitter use for the Tar Heels. That distraction eliminated, the team has won two in a row.I understand where Hatchell is coming from. I cringe at some of the things I see young people put on twitter.Do you think...more

Banning athletes from Twitter... good or bad strategy?
by HoopFeed.com
posted January 27, 2012 at 1:07am

A commenter on an article about North Carolina women’s basketball ban of Twitter usage provides a counter view: Sylvia Hatchell bans UNC women’s basketball team’s Twitter use By Michael Lananna | The Daily Tar Heel ...more

NSCAA Convention Presentation: 5 Secrets to Successful Soccer Websites
by Soccer Science
posted January 23, 2012 at 11:22pm

What would the NSCAA Convention be without the added excitement (and pressure) of speaking? For the second year in a row, my good friend and peer Ryan Knapp and I presented together. Ryan and I met in 2009 at Tweet – Blowing the Whistle on Social...more

45,000 Demand Female Boxers the Right to Choose Their Dress in the Ring
by Pretty Tough
posted January 16, 2012 at 2:30pm

Campaign on Change.org calls on Amateur International Boxing Association (AIBA) to drop recommendation that female boxers should wear skirts LONDON – As female boxing gets ready to debut at the Olympics, nearly 45,000 people have joined a campaign ...more

Olympic Trials: NBC’s Bad Business Decision
by The Track & Field Superblog
posted January 15, 2012 at 5:26pm

Image: David Phillip/AP In case you have been living under a rock, the Olympic Trials marathons for both men and women were held yesterday. For what appears like the first time ever, there were more very good performances than there were spots availab...more

Lolo Jones covers Outside magazine in a unique fashion
by A Glam Slam
posted January 11, 2012 at 2:16pm

It will be a year of redemption for Lolo Jones, after a devastating fall in the women’s 100m hurdles final at the Beijing Games in 2008. In the time since, she’s been working towards a gold medal finish at the upcoming 2012 Olympic Games in Lo...more

Video – Get a Behind the Scenes Look at Gina Carano’s Film Debut
by Wombat Sports
posted January 10, 2012 at 3:39pm

Courtesy Relativity Media It has been two years in the making and in just a few weeks, we will get to see Gina Carano in her major motion picture debut in “Haywire”. With guys like Ewan McGregor, Antonio Banderas, and Michael Douglas across ...more

Topps Olympic Trading Cards
by The Track & Field Superblog
posted January 9, 2012 at 1:56am

A few days ago you may have heard that Topps will be issuing a 2012 Olympic trading card set. Michael Phelps, Hope Solo, Shawn Johnson and other athletes who are seeking to represent the U.S. in the 2012 Summer Olympics in London will be part of a new ca...more

Watch the “Does Sex Sell Women’s Sport?” Panel
by One Sport Voice
posted January 5, 2012 at 1:36am

In September 2011 I participated in the espnW Summit and was invited to sit on a panel. Myself, Sue Hovey (ESPN), Sonja Henning (NIKE), Heather MItts (US Women’s Soccer Team), and Jenn Brown (ESPN) discussed “Does Sex Sells Women’s Sport...more

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