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MEDIA/MARKETING Articles and Blog Posts

Strong is the new skinny? Enough is enough
by The Rabbit Hole
posted May 23, 2013 at 8:51pm

Strong is the new skinny. You've probably seen that mantra splashed across social media, magazines or on television. Muscular (attractive) young women in workout gear telling YOU that muscles are in and waif thin bodies with no definition are out. &...more

Atlanta Dream selling a meet and greet with Tulsa Shock guard Skylar Diggins after home opener
by Swish Appeal
posted May 19, 2013 at 8:16pm

So I decided to take a look at the Dream web site, and a splash page shows up showing Dream franchise guard Angel McCoughtry and Shock franchise guard Skylar Diggins in an ad that implies a duel type match. Fair enough. That's not that bad of an ide...more

Balancing Angelina Jolie's Breasts
by The Rabbit Hole
posted May 16, 2013 at 10:17pm

Angelina Jolie as Mrs. Smith.Angelina Jolie has been my hero for the past eight years. Her work with the United Nations Refugee Agency (UNHCR) was the first domino in a series of life choices that has led me to pursue a doctoral degree with a focus on soc...more

OpEd – Marketing will be the Savior of Female Sports
by Wombat Sports
posted May 10, 2013 at 10:36pm

A recent article by NPR’s Frank Deford has gotten a lot of response from the female athletic community. The article talks about why female team sports leagues are failing and what needs to be done in order to save them. He talks about how femal...more

Women fans not solely responsible for success/failure of women's sports leagues
by Sports, Media & Society
posted May 9, 2013 at 8:28pm

The failure or success of female sports leagues in the United States rests primarily with female sports fans, Frank Deford said in a piece for National Public Radio titled “Ladies, Want Women's Sports To Get More Attention? Pony Up.” Unfor...more

How much do female sports stars really earn?
by Inspiring Sports Women
posted April 29, 2013 at 8:56pm

Anyone wondering about the financial gap between women and men in sport need just take a look at this week's Sports Rich List and ... weep.This is the Top Twelve - you'll notice there are two women on the page. But unfortunately both are girl-friends of v...more

GRINER'S NEW TEAM
by SportyEsquire
posted April 5, 2013 at 7:53pm

3,283 points. 748 blocks. 18 dunks. 3-Time AP All-American. You know her name, get to know her stats. Brittney Griner. Over the past four years we’ve been privileged to watch this women single-handedly dominate basketball.&...more

Helping USA T&F Athletes
by amyYB
posted April 1, 2013 at 2:59pm

How can you help?...more

Distance Divas Elite
by amyYB
posted March 19, 2013 at 1:55pm

Dreaming Big...more

Women's Canoe - Long Overdue: An In-Depth Analysis as to Why Women's Canoe Isn't In the Olympics
by WomenCANIntl
posted March 2, 2013 at 1:45pm

“There is no excuse for perpetuating the blatant sexism that persists at the Games.Not only do women compete in only 21 sports while men take part in 27, but the program of events in most sports has fewer events for women. At the Olympics women do k...more

Just for women sports 24/7 coming our way
by HeraeaMarketing
posted February 12, 2013 at 7:46pm

Sports Channel for Women TV...more

Three Rules to Follow for Social Media Success
by Soccer Science
posted February 3, 2013 at 9:19am

It’s safe to say that the MLS off-season has included a lot of presentations. Not that I mind, in fact anybody that’s ever worked with me will tell you that I love a good Power Point. But in all this prepping and presenting to our ticket ...more

Women’s Review of Books is 30 (and more relevant than ever)
by Fair Game News
posted January 31, 2013 at 8:53pm

By Laura Pappano In the introduction to the 30th anniversary issue of The Women’s Review of Books, editor Amy Hoffman makes that point that — yes — this many years later we still need a forum for thoughtful, intellectual, politica...more

Rajsich Inducted in the Serbian-American Museum
by HeraeaMarketing
posted January 14, 2013 at 6:14pm

Rhonda Rajsich has been playing racquetball since she was two years old. She turned pro over a decade ago and has been the top ranking American female athlete of all time in the sport. She is a (record) 4-time US Open Champion; 2-time World Ch...more

Megan Reitenour ~ 3rd Generation Race Car Driver
by HeraeaMarketing
posted January 10, 2013 at 7:39pm

3rd generation race car driver Megan Reitenour and J&S Motorsports, LLC has signed with Heraea Marketing, LLC.Megan Reitenour is a name well known in racing with a list of accomplishments to back it up. Don't let this petite racer in bl...more

Musburger ramblings
by After Atalanta
posted January 9, 2013 at 10:19pm

I was compelled by the lure of being in the NYT to think critically about the comments play-by-play announcer Brent Musburger made about the girlfriend of Alabama QB AJ McCarron during the BCS Championship earlier this week. But since my comments didn't q...more

Midweek books: Change agents, loners and menschen
by Wendy Parker's Extracurriculars
posted January 9, 2013 at 7:27pm

Tweet On Wednesday I highlight a few noteworthy new sports books, with links to reviews, interviews and other information about the subject and/or author. • The story of Mississippi State’s 1963 NCAA tournament game against Loyola of Chicago ...more

Wearing What Fits (featuring @URSportswear)
by Byline to Finish Line
posted December 19, 2012 at 8:50pm

A few weeks ago, I was chatting with Jacalyn, the CEO and overall amazing woman who runs UR Sportswear, about a bunch of different topic including (no surprise) women’s sportswear. There were discussions about if a medium looks too small and why som...more

The future of independent sports websites
by Wendy Parker's Extracurriculars
posted December 11, 2012 at 9:40pm

Tweet On Sunday NBC Sports and Yahoo! Sports announced that they have entered into a content-sharing arrangement, the latest example of old/new media collaboration in the hotly contested sports domain. Unlike Turner Sports‘ recent acquisition of B...more

The sports media’s rush to judgment on a tragedy
by Wendy Parker's Extracurriculars
posted December 5, 2012 at 7:23am

Only a few hours after Jovan Belcher of the Kansas City Chiefs shot his girlfriend to death and then took his own life, grand pronouncements about the cause of this tragedy predictably made their way into publication, and on television airwaves. ...more

BBC Sport discovers women have personalities
by Inspiring Sports Women
posted November 30, 2012 at 7:18am

BBC nominees for Sports Personality of the Year 2012 That's a great picture to share especially in light of last year's sexist line-up which didn't even include one woman. This year voters can chose from Jessica Ennis, heptathlete/ Nicola Adams, boxe...more

Marketing the New League: a Rebuttal to Joanna Lohman
by All White Kit
posted November 29, 2012 at 7:17am

About me: I’ve been a follower of women’s soccer since 1999, a Washington Freedom season ticket holder since 2001 (including the W-League era), and ran the primary Washington Freedom supporters’ group, the Freedom Fighters, from ...more

When women's magazines make you fat
by Inspiring Sports Women
posted November 15, 2012 at 7:52pm

When I lived in Sydney my favourite sports mag was 'Women's Health'. So when I moved back to Ireland, it was sorely missed.The buzz when I saw a new UK edition launched recently was mighty as they say in Ireland, only mighty ... until I opened it.Mo...more

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