The Final Steps in Getting Your Golf Event off the Ground.

The Game

This is where the committee work kicks in, and you should DELEGATE, then DELEGATE, and oh yeah, DELEGATE!

Here are some of the items that need to be addressed:

• Tee gifts (otherwise known as party favors!)

• Prizes and awards – including door prizes, trophies, etc.

• On course contests – get creative – the more the merrier!

• Format and scoring – net or gross or both?

• Invitations

• Vendor donations

• Hole-in-one contests – let’s play for a new car! There are several companies that provide this service. One recommendation is Tee ‘M Up Enterprises, that specializes in hole-in-one prize packages and welcome gifts. (Click here to submit an inquiry into their services). Depending on the prize, you can add excitement to your event for as little as $2 per player.

• Skins Game

• Scoring – your host club should be able to advise you on this and actually provide the staff to do the scoring for you.

• Registration – this is a great opportunity for representatives from your company to greet your customers.

Let’s Have Some FUN!

Remember above all else, to quote Cindy Lauper, a gifted golfer in her own right, ‘girls just want to have fun’! More eloquently stated, the objective is that this be a fun, entertaining day away from the office, a stellar opportunity to build new and nurture existing relationships, and in many cases a “thank you” to your customers.

One way to ensure that is to have plenty of prizes and giveaways, and to “pay out” as many spots as possible. For instance if you have twenty, four-person teams, try to pay at least the top 10 teams. And perhaps the last place, or “best effort”. Also, prizes don’t need to be golf related at all. Gift certificates for plays and restaurants, weekend getaways, books, golf lessons and golf balls for the best effort team and other such items can contribute to an enjoyable day for all.

Well, it sounds easy doesn’t it? What’s ten to twenty more hours added to your work week for the next few months? If by this time you’re really not looking forward to this, may we suggest dusting off your resume? Just kidding! All is not lost. You actually can outsource a lot of the planning process. Hire an event planner, just sign the check and enjoy the golf outing! Sorry, I should have told you that three pages, four Tums and three painkillers ago!

Disclaimer

This article was not intended to sound cynical. To really add credibility, we should have taken the time to print comments from the numerous outing chair-people from various corporations. Unfortunately, most of the comments had to be edited for suitable content (I didn’t realize there were so many four letter words!), and we could not get permission to print names, for fear they would be asked to plan another outing!

Footnote

“Female friendly” (not to be confused with bikini clad babes driving the beverage cart): Here are some things to note while choosing a host club. Are there forward tees and is there a ball washer at that tee? Is there ladies merchandise in the pro shop? Is there a ladies room? Are there “on course” restrooms? Is there a “Men’s’ Only” grill, but no “Women Only”? Also be sure that if you run a longest drive contest you have a second marker for the women, or at least choose a hole location where the forward tees provide an opportunity for women to win. And be prepared to present an appropriate prize when a female client wins!

Cynthia E. Lamb is CEO and owner of RHINO Enterprises, which specializes in marketing and management consulting. She also operates H&L; Golf, a “swinging” division of Rhino, which offers consulting in all things golf. After spending several years in management and marketing with Fortune 500 companies, and earning her MBA, Cynthia spent ten years with American Golf Corporation. She has played golf since she was 13, including competitive golf in high school and college, and has a real passion for the game and its traditions. She is currently also teaching marketing at the college level. She is also a friend, business and golf partner of Sherry Tabb, author of Ladies on the Tee Golf Blog.

Thanks for visiting Ladies on the Tee at www.sherrytabb.com. Please contact us if you need help organizing a golf outing.

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• skins game
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