Alyssa Milano is expanding her Touch by Alyssa Milano brand to include its first collection of maternity wear. Touch originally launched in 2007, offering female fans a wide array of fashion-forward, sports-licensed apparel and accessories, across all major sports leagues. The debut of Touch by Alyssa Milano Maternity in fall 2015 will include NHL, NCAA, NFL and NASCAR licensed merchandise.
“I know how hard it is to show off your baby-bump, while staying fashionable and comfortable,” said Milano. “We wanted to expand our clothing options so that women at all stages of life could enjoy the Touch brand and still cheer on their favorite teams.”
Milano recently gave birth to her second child and saw an opportunity to address the needs of expectant sports fan moms. The maternity line will include tees, long-sleeve shirts and hoodies, and pieces will stay true to the brand’s signature design aesthetic. The apparel will feature team hues, with comfortable fabrics and soft washes. In addition to maternity, Touch by Alyssa Milano is also set to unveil a plus-size line next fall.
Touch by Alyssa Milano Maternity will be available at sports specialty stores, sports arenas, stadiums, department stores, and through e-commerce partners. Fans can visit TouchByAJM.com for additional information.
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