Last September, NBA commissioner Adam Silver commented that the WNBA +ACI-receives no press coverage.+ACI This led to ESPN writer Mechelle Voepel's response that yes indeed, they do. I laid out an eight-point marketing plan for the WNBA, which has made half-hearted attempts throughout the years that … [Read more...]
A Lesson in Sexism
Sigh.?? In case you haven???t heard, Gilbert Arenas wants everyone to believe that the WNBA does not have its desired fan base (which is obviously men) because its players aren???t attractive enough and are wearing too much clothing.?? Yup, the all-knowing Gilbert Arenas wants the ladies to … [Read more...]