Sedona, AZ – [b] Heraea Marketing Scores with New Partner, Sports Channel for Women TV [/b] Heraea Marketing is starting to gain some traction and is being recognized for supporting female athletes exclusively. They do not promote any men nor do they showcase any male … [Read more...]
Gabby Douglas Wins AP Female Athlete of the Year
Sixteen year-old Gabby Douglas has become a worldwide star since winning the Olympic all-around title in London, the first African-American gymnast to claim gymnastics’ biggest prize. And now she has earned another honor. Douglas was selected The Associated Press’ female athlete of the … [Read more...]
President Obama and Gymnast McKayla Maroney are Not Impressed
The 2012 U.S. Olympic gymnastics team stopped by the White House Thursday to visit with President Barack Obama. McKayla Maroney, a vault specialist, took home the silver medal in the individual vault competition at the London Games, and followed up with a facial expression that went … [Read more...]
Gabby Douglas Goes Glam For Essence Magazine Cover
Following her historic Olympic performance at the London Game, “Fierce Five” team member, Gabby Douglas, has been in high-demand. Fans have seen the gymnast her winning smile on cereal boxes, chatting with the First Lady and engaging in countless television interviews. Gabby continues … [Read more...]
Preview of the 2012 Kelloggs Tour of Champions
The Olympics are over but you can still catch the “Fierce Five” and other members of USA Gymnastics in action in the 2012 Kellogg’s Tour of Champions. The tour is appearing in 40 cities across the US and showcases these amazing athletes in a non-competitive, more theatrical … [Read more...]
Gold Medal Gymnast Aly Raisman Scores First Sponsorship Deal
Gold-medal gymnast Aly Raisman was one of our faves to watch during the Olympics so was happy to read she signed her first major endorsement deal since returning from the London. The Needham, Mass., native this week signed a one-year deal to endorse Poland Spring water. The gymnast and Maine-based … [Read more...]
Why is the focus on Gabby Douglas’ hair and not her Olympic accomplishments?
The ridiculous attention given to the hairdo of Olympic gymnast Gabby Douglas knows no bounds. The 16-year-old recently received a “makeover” in which her hair looks much more in line with European beauty standards, according to media reports. Britain’s Daily Mail paraphrased a … [Read more...]
40 City Post Olympic Gymnastics Tour Scheduled
2008 Olympic all-around champion Nastia Liukin and members of the 2012 U.S. Olympic Team will kick-off the Kellogg’s®Tour of Gymnastics Champions on Sept. 9 in Ontario, Calif. The 40-city tour runs through Nov. 18 and will make stops in cities big and small across the United States, … [Read more...]
The Poetics of Failure: On NBC’s Coverage of Gymnastics
The network that broadcasts the Olympics mediates the Olympics. That is what media does. NBC has been particularly stingy with the live broadcast of marquee events. By the time the network airs its prime time program, people like myself have already consumed, digested and excreted opinions about not … [Read more...]
Gabby Douglas wins GOLD! Hear Her Proud Momma(s) Talk About the Historic Win
All of America is smitten with Olympic gold medal gymnast Gabby Douglas and we’re on board as well. The tiny teen’s smile can light up a room and her powerful performances at this year’s Summer Games leave us, well. speechless. Douglas made Olympic Games history as the first … [Read more...]