According to the Texas Sports Medicine Group between 250,000 and 300,000 ACL injuries occur annually and billions of dollars are spent in rehabilitation costs with females representing a majority of these numbers. Female athletes are at a competitive disadvantage on the soccer field because our … [Read more...]
Topical Gear Gives Female Athletes a Competitive Advantage on the Field in Preventing ACL Injuries
According to the Texas Sports Medicine Group between 250,000 and 300,000 ACL injuries occur annually and billions of dollars are spent in rehabilitation costs with females representing a majority of these numbers. Female athletes are at a competitive disadvantage on the soccer field because our … [Read more...]
Just for women sports 24/7 coming our way
Sedona, AZ – [b] Heraea Marketing Scores with New Partner, Sports Channel for Women TV [/b] Heraea Marketing is starting to gain some traction and is being recognized for supporting female athletes exclusively. They do not promote any men nor do they showcase any male … [Read more...]
Big 12 Conference Reaches New Media Rights Agreement With ESPN And FOX
After years of hubub surrounding conference realignment, particularly when talking about the Big 12 Conference, the renegotiation of television broadcasting rights has effectively squelched this topic and left the conference looking strong for over a decade. The Big 12 announced new media rights … [Read more...]
Twitter Olympics
Welcome to the Twitter-lympics. Wish C and R could say they coined the word, but a quick Google search shows a lot of other people are picking up that the most important story about the 2012 Olympics is the social micro-blogging site, Twitter. First, we had the American broadcaster responsible for … [Read more...]
Do You Skip The Gym? There’s an App for That.
Do you promise yourself you’re going to workout and then reneg on the promise? Have you ever bought a gym membership and stopped using it? The GymPact app assigns a real cost to the common practice of skipping trips to the gym. Users who resign themselves to this app’s clever premise … [Read more...]
Run! It’s the Zombie Apocalypse
Last night I met up with my friend Evan for a run around DC. I'm fairly certain we looked absolutely ridiculous on this run for a two reasons. First, I was wearing my totally awesome Under Armour Terps running shirt that I am completely obsessed with. And Evan was wearing a pair of blue Duke … [Read more...]
Banning athletes from Twitter… good or bad strategy?
A commenter on an article about North Carolina women’s basketball ban of Twitter usage provides a counter view: Sylvia Hatchell bans UNC women’s basketball team’s Twitter use By Michael Lananna | The Daily Tar Heel Sylvia Hatchell knew something needed to … [Read more...]
Ski Federation Calls for Change of Underwear
Slovenian ski racer Tina Maze flashed her sports bra over the weekend in response to a controversial complaint that her underwear gave her a competitive edge. When she stripped down, the words “Not Your Business” were written across her chest. The day before, International Ski Federation … [Read more...]
Gadget Drive for Girls Riders Organization
GRO is hosting an online gadget drive through Gazelle to raise money for their organization, Girls Riders Organization - GRO, and would love your support. You can visit their drive webpage at http://gro.gazelle.com. A gadget drive is a new way to fundraise that turns your used electronics (laptops, … [Read more...]