WPS gives us the publicity campaign we've been looking for!
|
posted by From A Left Wing Meditations on the Beautiful Game from an Unlikey Player and Fan. |
|
|
|
This campaign is the first I've seen for the WPS that looks like it was designed by people who play and/or watch the sport. These ads are actually quite traditional - when promoting men's sports. Women's soccer hasn't gotten this treatment (closest was a Gatorade commercial with Mia Hamm years ago.) This one looks like it was designed for fans of the sport, rather than for parents looking for a family-friendly activity on their weekend afternoons.
Defend Your Turf
Accompanying this ad is a series of team-specific billboard projections. Like:
Defend Your Freedom
Defend Chicago
I look forward to more unapologetic publicity that foregrounds the strength, ability, aggression and competitiveness of the female athlete!
View Original Post at fromaleftwing.blogspot.com
|
|
|
|
- Filed Under:
- Soccer, Sports, SportsPLUS, Media/Marketing, WPS
-
This post is related to the following ongoing stories:
- 2010 WPS Season
No one has commented on this yet. Be the first!