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Nike tells girls watching the World Cup: You don't count.

posted by From A Left Wing
Friday, July 2, 2010 at 11:06am PDT

Meditations on the Beautiful Game from an Unlikey Player and Fan.
Jennifer Doyle

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This "thank you" Nike Soccer video shows boys thanking the US Men's National Team "for playing like Americans." In casting ONLY boys, Nike once again makes clear that the girls and women who follow the sport in the US don't count. I am trying very hard not to transfer my anger about Nike's sexist and frankly lame ads to the USMNT itself. These ads are approved by someone at the US Soccer Federation and damned if I am not going to call them up myself. Their general number: (312) 808-1300. Please give them a piece of your mind, too. You can also leave a comment on the USSF National Men's Team blog (Paving the Way). They won't know how we feel about this stuff unless we complain.



The US Women's National Team (also sponsored by Nike) needs to get a divorce, and quick.

Thank you to Amanda of Needs More Kittens for alerting me to this new marketing blunder.

View Original Post at fromaleftwing.blogspot.com

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