Time once more to recognize organizations that have wisely decided to enlist star female athletes to promote their goods and services. Of which there are two today:

The Amazing Avocado:

Jenny Finch has teamed up with Avocados and kicked off the Avocado League. Eight women are competing for the game day avocado recipe that best embodies the spirit, passion and flavor of their hometown. Stop by www.theamazingavocado.com/bighit to take a look at the delicious recipes. Votes will be counted from September 23 until October 14. The "Big Hit" recipe – the one with the most votes – wins the title of Avocado League MVP and receives the grand slam prize package – a $1,000 grocery gift card and a year's supply of avocados.

Tampax:

Tampax, the number one tampon brand in the U.S., announced today that tennis champion Serena Williams will appear in a print advertising campaign starting in October 2009. The images bring to life Tampax's "Outsmart Mother Nature" campaign, further illustrating the brand's commitment to celebrating today's women and empowering them to live life on their own terms every day.

Williams will be featured in a series of playful, lighthearted advertisements and online videos. In each piece, Williams defeats Tampax's Mother Nature character, who tries to deliver her "monthly gift" in an unsuccessful attempt to throw Williams off her game – on and off the tennis court.

"Serena embodies the energy, independence and strength we celebrate in women, and this exciting partnership is a game-changing moment for the feminine care industry," said Courtney Schuster, Associate Brand Manager, Tampax. "In this creative, lighthearted campaign, Serena embodies the playful wit of Tampax as she continues to be a champion and successfully Outsmarts Mother Nature."

We end with a video from the new Tampax campaign. Not so surprisingly, this ad has raised eyebrows and prompted a few comments (e.g. see here and here). I refrain from comment, yielding for once to my prudent self:

View Original Post at blog.athleticwomen.com

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• Softball, Tennis, Sports, SportsPLUS, Media/Marketing