What is the actual return on investment on social media for sports teams? And how do we calculate it?
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posted by Swish Appeal In keeping with SB Nation’s innovative use of social media in reshaping sports journalism, our vision is a women's basketball site that goes beyond merely providing game reports; instead, we want to capture the narratives that fuel our passion for the game, while maintaining the critical stance that helps us understand the game better. |
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Freelantz wrote last week about how Indiana Fever rookie Jene Morris is using social media to help "build a brand" for herself. However, as people extol the benefits of social media, it may be time for sports teams -- and perhaps sports media outlets as well -- to ask what exactly are we getting out of this? From the Charlotte Observer:
"How exactly do you calculate the return on investment? And are these really devoted fans who will spend money over the long haul, or will they fade away like the Twitter ticket specials and Facebook giveaways that brought them?"
Read more at the Charlotte News Observer
View Original Post at swishappeal.com
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