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SPONSORSHIP Articles and Blog Posts

The Business of Track & Field Contracts
by amyYB
posted October 8, 2012 at 11:08am

The Business of Track & Field Contracts I have started this journal entry a dozen times with the themes of Doors Open and Close, The Roads Are Open, A Different Path and A New Journey. Not one of those themes seemed to convey the thoughts and feelin...more

Training Groups For Distance Runners
by amyYB
posted October 6, 2012 at 12:53pm

What options are available for athletes to continue training?...more

Cost of Training for Elite Distance Runners
by amyYB
posted October 6, 2012 at 12:45pm

The Cost of Competing at the Elite Level in Distance Running The fall has arrived and the Olympic athletes are starting to come out of the post-Olympic black hole.  Some will decide to continue training and others will retire with their dreams achie...more

Emma Pooley: Completely Wrong
by Felicity (Fawkes) Hawksley
posted September 23, 2012 at 9:50am

The Women's Senior Elite Road Race Championships, Holland Interviewing a competitor directly after an event is a bit like interviewing a drunk person. They can be tired, emotional, even vomiting – I've seen combinations of all three. And as with...more

Pretty Tough #6: Fifteen Love – On Sale Now
by Pretty Tough
posted September 5, 2012 at 8:47am

Just in time for the U.S. Open, Fifteen Love, the latest book in the popular Pretty Tough series, serves up an ace. Maggie Anderson and her twin sister, Bella, are a doubles team destined for tennis greatness. They’ve just started their freshman ye...more

For Athletes' Moms in London, Everything but the Medal
by kaylamcculley
posted July 26, 2012 at 10:19am

Today in London, official IOC sponsor Proctor & Gamble unveiled its innovative hospitality area dedicated to mothers and families of Olympians...more

ReachuP! Foundation and Radio Disney AM 1310 Team Up for All Star Soccer Event
by Pretty Tough
posted July 24, 2012 at 8:17am

SAN JOSE, CA – Soccer legend and local hero Brandi Chastain will host a co-ed all star celebrity soccer match and post game concert on Saturday, September 22, 2012 at 5:00 p.m. at San Jose Municipal Stadium (home of the minor league baseball team th...more

FEMALE CANOEIST TAKES OLYMPIC INEQUALITY TO COURT
by WomenCANIntl
posted July 19, 2012 at 1:00am

***FOR IMMEDIATE RELEASE***   FEMALE CANOEIST TAKE OLYMPIC INEQUALITY TO COURT CLAIMS LOCOG IS IN BREACH OF EQUALITY ACT 2010 Samantha Rippington (Left in photo), an elite female canoeist from Reading, will today launch a High Court challenge to th...more

Internet shows love for Sarah Robles, America's strongest woman
by Caitlin Constantine
posted July 5, 2012 at 3:08pm

Advertisers and sponsors may not have given much support to Olympic weightlifter Sarah Robles, but her fans on the internet are stepping in to fill the gap....more

Meghan Maiwald and the San Jose State University Women's Soccer Team
by BAWSI Drea
posted April 19, 2012 at 11:50am

Support Meghan Maiwald and the USA Women’s Deaf National Soccer Team on their journey to the Deaf World Cup and Deaflympics....more

Women's USA Deaf National Soccer Team Hold Fundraiser with Columbus Crew
by Meghan Maiwald
posted April 18, 2012 at 10:18am

The best team that you never heard of: USW(Deaf)NT. The USWDNT is made of women of all kinds of different levels of deafness; some only ASL or speaking as the primary language, or 50-50, like me. We come from all corners of the country and our age’s range...more

Mia Hamm joins the Grain Foods Foundation in efforts to raise awareness about the benefits of whole grain foods
by Pretty Tough
posted April 15, 2012 at 12:05am

Former US Soccer star Mia Hamm has partnered up with the Grain Foods Foundation, “a joint venture of members of the milling, baking and allied industries formed in 2004” that seeks to educate the public on the benefits of whole grains in the h...more

Kerri Walsh Announces Pampers Partnership Prior to London 2012 Olympic Games
by Pretty Tough
posted April 11, 2012 at 10:00am

Consumer goods manufacturer Procter & Gamble recently announced its sponsorship of 28 U.S. Olympic and Paralympic hopefuls for the London 2012 Olympic and Paralympic Games. These world class athletes, part of the company’s global campaign that i...more

The great Super Bowl commercial sell-out
by Wendy Parker's Extracurriculars
posted January 5, 2012 at 12:13am

Tweet If you were looking for some place to invest that extra $4 million you found between the sofa cushions, it’s too late to plunk it down for a Super Bowl commercial. All the ad space is gone, and the above figure is for a precious 60-second me...more

Principles of Track & Field Sponsorships and Economics
by The Track & Field Superblog
posted January 2, 2012 at 10:34pm

Let’s Run’s quote of the day today is from a New York Times article about the recent loosening of sponsorship rules in track and field and road running. Agent Mark Wetmore says: If the shoe companies went away, you could have 100 logos and n...more

Sport As An Economic Catalyst - Truth or Tale?
by The Rabbit Hole
posted December 31, 2011 at 1:21am

London Olympic Park. Photo from London Attractions Every time an Olympic Games or World Cup comes around so too does the song and dance around economic benefits.  The London 2012 Summer Games are no different; especially with a flailing economy, p...more

Catching up with women's surfing champ Carissa Moore
by A Glam Slam
posted December 1, 2011 at 4:47pm

Carissa Moore has cemented herself as a female powerhouse in the surfing world and she’s only at the start of her professional career. Moore is already the youngest-ever Women’s World Champion. A girl who can also hold her own among the b...more

3 Concrete Actions That Can Make a Difference for Girls & Women in Sport
by Tucker Center for Research on Girls & Women in Sport
posted November 14, 2011 at 12:18pm

On November 2, 2011 we, the Tucker Center, hosted a one day conference on creating change for girls and women in sport. There was a great deal of dialogue amongst participants as to how to achieve such change. You can see the collage of pictures from our...more

No money for women in sport? Big Deal
by Inspiring Sports Women
posted November 9, 2011 at 9:45am

Wondering why female sports in the UK fly below the radar? Could be it because just 0.5 per cent of sponsorship money goes to all-women sports? A report launched this week "Big Deal? The case for commercial investment in women’s sport", found that 61.1 ...more

Liquid Playground signs 4-time World Champion Women’s Wakeskater Jen Gilanfarr
by WakeGirls Blog
posted October 26, 2011 at 10:53am

Go get’em girl!!!! A few days before the WWA World Championships took place in Indianapolis, IN, The Liquid Playground signed the then 3-time World Champion Women’s Wakeskater Jen GilanFarr to their team making her the third female to join the LP cre...more

Speaking of shame: The Scandal Bowl
by After Atalanta
posted September 16, 2011 at 12:45am

So I've been thinking and discoursing a lot about this Atlantic article about the "shame" of college sports. And I have a lot more to say--it's forthcoming (I think). Since it seems like the corporatization of college sports isn't going anywhere and given...more

Is Red Bull ignoring women?
by Inspiring Sports Women
posted September 15, 2011 at 12:18pm

Easkey Britton for Red Bulletin 2010 It cracks me up that Red Bull sponsor so many extreme or action sports events. Strikes me the last thing you need as you pump your heart full of adrenaline is a few shots of that stuff swirling around in the mix. A l...more

Ben York for Slam W: Be Like Maya
by SLAM Online -W
posted August 31, 2011 at 2:24pm

by Ben York / @bjyork Over the course of the line’s lifetime, Jordan Brand has become synonymous with excellence, exclusivity and style. In keeping with that ethos, JB is especially judicious in selecting athletes to represent them on and off the cou...more

Danica Patrick Confirms Move to NASCAR
by Pretty Tough
posted August 26, 2011 at 9:20pm

Weeks ago it leaked that Danica Patrick, arguably the best-known racer in motorsports, would jump from IndyCar to NASCAR full-time beginning with the 2012 season. Today, in a live teleconference, Patrick confirmed the badly kept secret. Not surprising...more

WNBA, Boost Mobile Partnership Means Stability
by SLAM Online -W
posted August 24, 2011 at 9:33am

by Ben York / @bjyork Earlier this week, the WNBA and Boost Mobile announced a landmark multiyear marketing partnership that will make Boost Mobile the first leaguewide marquee partner of the WNBA. Here are some quick facts on the deal: - As the marq...more

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